Brauch Database Systems’ team has been pioneering circulation management and subscription fulfillment software systems for the periodical publishing industry for over four decades. In 1971 Rolf Brauch and Edward Neville founded Brauch & Neville Associates, Ltd. By 1983 the company had become Canada’s largest fulfillment bureau, serving 136 publications and 62 direct-mail organizations.

In 1984 Rolf sold his interest in the company and founded Brauch Database Systems, developer of MacSUB® the first desk-top fulfillment software (launched in 1987) licensed by over 200 publishers in the U.S.A., Canada & England. MacSUB enabled in-house circulation management and fulfillment for over 600 magazines, newsletters and journals.

In 1998 the company took fulfillment software to another level. It’s new Affinity system combined fulfillment functionalities with database marketing and data mining capabilities. Affinity enables publishers to profile/segment subscribers to improve efficiency and the effectiveness of new subscription acquisition and retention methods. At the same time providing intelligence for the marketing efforts of ancillary products. Affinity was also the first cross-platform system, able to run on both Mac and/or PC computers.

Affinity can cost effectively manage databases ranging from single publications with a few thousand subscribers, to multi-publications containing millions of subscribers. WWW-interfaces enable subscribers to interact directly with the system via the Internet to process new subscriptions, renewals, payments and most customer service issues on-line, reducing the need for a sizeable in-house customer support staff.